It’s not every day that a games publisher like Activision Blizzard gets bought by a company for 70 Billion in cash, but that is what happened this week. And in case you didn’t know, Activision owns franchises such as Call of Duty (CoD), Overwatch, World of Warcraft, Diablo, Tony Hawk, Spyro the Dragon, GoldenEye 007, and Crash Bandicoot.
The list of games and IP goes on, and the studios that they own is also an extensive list. Not too long ago, Activision Blizzard bought King – the people behind the Candy Crush empire. So that nearly $70 Billion dollar acquisition gets a lot for the money. So much so, that Sony’s share price took a nosedive.
Add to this that Microsoft already bought ZeniMax media for just over $8 Billion – which looks like small change in comparison to the newest deal – which bought Xbox a back catalogue including The Elder Scrolls, Fallout, Doom, Quake, Wolfenstein, Dishonored, Prey and the long-awaited Starfield.
Activision is how old?
And yes, the fact Microsoft has acquired a AAA bestseller like Call of Duty, and a few other A-list franchises, buying Activision gives Microsoft control of a video game history going back to the very birth of console gaming itself.